How do you plan and divide your application into bounded contexts? On the one hand it's very handy having all this decoupling, but on the other hand too much granularity can lead to a very cumbersome development. Where is this thin line? What factors do you take under consideration when designing your bounded contexts and context maps? Are they technical, strategic maybe?
In a lot of examples you see e-commerce app as a set of bounded contexts: catalog, shopping, invoicing, delivery etc.
Where are those coming from?