You can declare a custom RoutedEvent that you could listen to with an EventTrigger. You can find out how to declare a custom RoutedEvent in the How to: Create a Custom Routed Event page on MSDN. Once created, you can reference your custom event using the class name before the event name and not forgetting the XAML Namespace Prefix that you define for the namespace where it was declared. Something like this:
RoutedEvent="YourNamespacePrefix:YourClassName.YourEventName"
However, changing discrete values like Brushes is not so simple using an EventTrigger. You'll have to use a Storyboard with a DiscreteObjectKeyFrame element. You could try something like this:
<DataTemplate x:Key="Something">
<StackPanel Name="spSceneThumb" Width="110">
<Border Name="Border" BorderThickness="1" Background="#FFFCFCFC">
<StackPanel>
...
</StackPanel>
<Border.Resources>
<SolidColorBrush x:Key="EventBrush" Color="Red" />
</Border.Resources>
<Border.Style>
<Style TargetType="{x:Type Border}">
<Setter Property="BorderBrush" Value="#FFAAAAFF" />
<Style.Triggers>
<EventTrigger RoutedEvent="Prefix:YourClassName.YourEventName">
<EventTrigger.EnterActions>
<BeginStoryboard>
<Storyboard>
<ObjectAnimationUsingKeyFrames
Storyboard.TargetName="Border"
Storyboard.TargetProperty="BorderBrush">
<DiscreteObjectKeyFrame KeyTime="0:0:0"
Value="{StaticResource EventBrush}" />
</ObjectAnimationUsingKeyFrames>
</Storyboard>
</BeginStoryboard>
</EventTrigger.EnterActions>
</EventTrigger>
</Style.Triggers>
</Style>
</Border.Style>
</Border>
</StackPanel>
</DataTemplate>