Add-ons must be approved by Google.
Google Add Ons
Simply publishing your Apps Script doesn't automatically add it to be available as an Add-On. You can add a link to your published Web App, (Insert, Link) or create a spreadsheet menu that runs a script.
In a Sheet, there is a Tools menu, where you can create an Apps Script that will be linked to your spreadsheet, which is called a container-bound script.
Scripts and Containers
You can add a custom sidebar to your Sheet, which can contain HTML.
A sidebar can display an HTML service or UI service user interface inside a Google Docs, Forms, or Sheets editor.
Sidebars
There is also an import HTML function:
=ImportHTML()
I think those are your options.