As I understand it, the standard projection model places an imaginary grid in front of the camera, and for each triangle in the scene, determines which 3 pixels its 3 corners project onto. The color is determined for each of these points, and the fragment shader fills in the rest using interpolation.

My question is this: is it possible to gain control over this projection model? For example, create my own custom distorted uv-grid? Or even just supply my own algorithm:
xyPixelPos_for_Vector3( Vector3 v ) {...}
I'm working in Unity3D, so I think that limits me to cG or openGL.
I did once write a GLES2 shader, but I don't remember ever performing any kind of "ray hits quad" type test to resolve the pixel position of a particular 3D point in space.