In my master database, I am storing user accounts of the website users under a user node (content\public users..\user1), I do not want to store them in the core database as Sitecore users (anonymous users). With this approach can I use sitecore personalization features comes up wth Sitecore DMS?
More details: Features: Multivariate tests, Campaigns, Targeted contents for the user, user profiling
Is it essential to have the users in the core database as sitecore users (asp net membership users) to use these features?