In the thread "Is there a way to set a separate short title for UITabBar?" this question is asked (edited): "How do I give views short names for display on the tab bar, and longer (more descriptive) names when the same view is linked to in a table view (which has more space)." The answers were to give separate titles to the navigation controller and the tabBar controllers. I don't think that completely answers the question. There are two places the tabBar title is seen: on the tab bar itself and on the "More..." screen which is a tableView.
When visible on the tab bar the title needs to be short, but when on the More view the title needs to be longer. What's the trick to accomplish that?