Last week I uploaded a new app. I started a Facebook mobile campaign, and did as was told in https://developers.facebook.com/docs/ads-for-apps/measurement/ in order to measure app installs (I added the Facebook sdk v3.5 into my apk and called the relevant api calls).
In my Facebook apps -> Insights -> Mobile App Installs page, it says:
This dashboard shows organic and paid app installs reported by either the Facebook SDK for iOS, Facebook SDK for Android, or a Mobile Measurement Partner*. Developers should use this dashboard for debugging to ensure that app installs are being recorded. This dashboard can also be used as an indicator of app install volume** and as a baseline for understanding how ads are increasing installs of your app. For detailed data on paid installs, see the analytics in the Ads tool.
What I want to see is my ads impressions, clicks, installs.
What I do not understand is, are the numbers in the "Mobile App Installs" page refer to overall app installs, or only installs made via facebook ads?
Also, regarding the last sentence ("...see the analytics in the Ads tool") , I don't see any info about installs in the Ads tool (only impressions and clicks, no installs).
Does anyone know where to find the data I'm looking for?
Edit:
in Facebook's https://www.facebook.com/ads/manage page, only have the following data:
And there is no info regarding actual installs. Where can the installs data be found?
