On my on-premise Dynamics 2011 instance, when I go into Customizations -> Developer Resources, I see the following under Service Endpoints:
Discovery Service
Protocol: SOAP
http://machine_name/XRMServices/2011/Discovery.svc
However, I've set up a DNS entry dynamics.company.com for the server. And on the dynamics server, I've set the host name for http port 80 bindings to dynamics.company.com. I'd like to see the service endpoint showing dynamics.company.com rather than the machine name.
What else do I need to do to fix the service endpoints shown in Developer Resources?