I am trying to retrieve the display value of a lookup field in a plugin for MS Dynamics CRM 4.0. The value of the attribute is a GUID which points to another entity (owner of salesorder in this case). "Normal" attributes I retrieve with a code like this:
CrmDateTime serviceOrderDateDT = (CrmDateTime)entity["submitdate"];
serviceOrderDate = serviceOrderDateDT.Value.ToString();
Any ideas on how to do this for the display value of a lookup field?