I have uploaded a new app to iTunes connect and set the release date to 20th January, as content for the app is retrieved from a webserver and I didn't think the website would be complete until this date.
However I'm ready to release the application to the app store now but cant find a way of doing so, I have gone into 'Rights and Pricing' and changed the availability date to today but my app status is still 'Ready for Sale' and nothing else has changed.
How can I release my app before my scheduled release date?