Google AdWords custom conversion tracking

Question

We are using AdWords to promote our business and have a customer enquiry form which is tied in to AdWords conversion tracking. Whenever an enquiry is submitted via the form it counts as 1 conversion.

What we would like to do is somehow tie the conversion to the name submitted with the form so that we can later review if this person actually made a purchase and thus determine our ROI.

Is this possible with AdWords and if so where would I have to look to learn how something like that is implemented. I'm willing to hire a developer for this but also assume this is a simple job.

I would greatly appreciate it if someone could point me in the right direction.

I think you can do this with Google Analytics by linking the account and adding a custom field in the JavaScript of the tracker. GetClicky does custom goals and fields really well. I think you can do it too by linking together the applications. — TheBlackBenzKid
Thank you for your advice. Ideally I would like to hear from someone who has already done something similar. — zimmy

zimmy zimmy · Accepted Answer · 2012-11-01T20:37:10

I solved it by using goal conversion in Google Analytics... more specifically a header match that contains the customer enquiry info i.e. last name.

This is the code used on the form to make it work:

onSubmit="javascript: surname = document.getElementById('surname');  _gaq.push(['_trackPageview', 'email/' + surname.value]);"

Google AdWords custom conversion tracking

2 Answers