The guys who produce the tod seem to have done pretty well with a BLE device that functions as a proximity sensor.
They've managed to get their device working on the following phones:
iPhone 4s, Droid Razr and Razr Maxx, Samsung Galaxy S3, HTC One S, X, V, LG Optimus LTE2, Droid 4, Droid Incredible 4G LTE, HTC EVO 4g LTE, HTC Desire C, Sony Xperia GX, Sony Xperia SX, ASUS PadFone
So it is possible. My recommendation for a dev kit is the Bluegiga BLE112 with a CC Debugger from Texas Instruments. Your options for programming are either the $4,000 IAR compiler, the proprietary Bluegiga API "BGScript" (if you don't have access to IAR), or use an external microcontroller with the compiler of your choice.