Facebook Like Button Discrepancy Between Application, Website and New Community Page

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I have a live website currently (www).

About 4 months ago we launched a Facebook Application (FB APP) that introduced our product. At that time we created a "like" button that is connected to (www). There are currently 80 likes when I look at the app page.

Within the past month Facebook created, what I believe is called a "Community Page" (FBCP). I believe that this is just an interface that allows me to communicate with people who "like" my (www). Nobody else can see this page (Not a Fan Page). This pages says that I have 30 "likes" currently.

I have a checkout page on (www) that has a "like" counter that we generated based on (www). This counter about 3 weeks ago had about 110 "likes" on it. Recently the number has dropped to 80. It was about 110 and now 80.

My questions are...

  1. Did something change with how Facebook looks at the community page vs the website (www) and separate the likes between each?
  2. Is there a way to merge both groups together?
  3. Is there a way for me to claim the Community page or convert to a Fan Page? FB says yes, but the documentation on doing this seems out of date and I can't get to links they document actually exist.
  4. What distinguishes FBCP "likes" vs www "likes". Some of the people are in both???
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1 Answers

1
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The count on the like button is a combination of a number of actions including "liking" the page web page and "sharing" the webpage (e.g. via a copy and paste into Facebook.com or use of a share dialog. ( Ref: end of second paragraph https://developers.facebook.com/docs/reference/plugins/like/ )

The count on the Admin Page (or FBCP as you are calling it) is just a count of those who have clicked the like button only.

If you have everything linked by an app ID (e.g. domain claimed by app ID etc) then you may want to create a publicly visible "App Page" on Facebook.com via the "Create Facebook Page" button at the bottom of the advanced menu in the developer app: https://developers.facebook.com/apps/

If you need any more help it would be easiest if you supply the URL for the WWW and FBCP as well.