Passing additional parameters to Google Analytics using URL link-tracking

Question

I am setting up email marketing tracking within Google Analytics and would like to pass on an additional custom parameter to capture the subject of the email. ex: http://www.google.com/?utm_source=targeted_email&utm_medium=email&utm_campaign=sale&subject=Sale

I would rather not use any of the basic parameters as they are all being used within GA for other campaigns and it would muck up my existing analytics quite a bit.

Is this possible?

Answer 1

GA has custom variables you can use to report values, yes. But what do you mean by "basic parameters?" is that what you are talking about, as far as "basic parameters" or are you referring to the other utm_xxx vars? if you are not wanting to use custom variables, then no, there really isn't an alternative.

But the custom variables are fairly robust..perhaps it is a question of categorizing them properly?