The two languages where I have used symbols are Ruby and Erlang and I've always found them to be extremely useful.
Haskell does have algebraic datatypes, but I still think symbols would be mighty convenient. An immediate use that springs to mind is that since symbols are isomorphic to integers you can use them where you would use an integral or a string "primary key".
The syntactic sugar for atoms can be minor - :something or <something> is an atom. All atoms are instances of a Type called Atom which derives Show and Eq. You can then use it for more descriptive error codes, for example
type ErrorCode = Atom
type Message = String
data Error = Error ErrorCode Message
loginError = Error :redirect "Please login first"
In this case :redirect is more efficient than using a string ("redirect") and easier to understand than an integer (404).
The benefit may seem minor, but I say it is worth adding atoms as a language feature (or at least a GHC extension).
So why have symbols not been added to the language? Or am I thinking about this the wrong way?