Conversion Tracking on 3rd party Website using Google Tag Manager

0
votes

I have the following scenario:

Website A contains product description and links to the booking website B where the user places his order.

I need to track conversions placed on the website B and have them displayed in the Google Analytics account of the website A (which I controll). Website A is owned by me, website B is a 3rd party website but I can have their webmaster insert tags in their GTM.

Both websites use GTM for analytics tracking code.

So far I have cross domain tracking setup.

Website A has following setup: Cookie-Domain: auto allowLinker: true autoLinkDomains contains domain of the website B

Website B has following setup: Cookie-Domain: auto allowLinker: true autoLinkDomains contains domain of the website A

In GA account of the website A I have added the domain of the website B to the referral exclusion list.

So far good, the links on the website A are being decorated with the linker parameters so the website be receives the client ID.

Now comes the problem part: I didn't find any explanation of how I should now report the conversions which are done on the website B to the google Analytics account of the Website A. I only want to report the conversions for which the Website A accounts because the Website B has many other traffic sources!

How can this be achieved? As said I can have webmaster of the website B to configure their GTM tags accordingly when I know what to configure there.

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google-analytics
I'm voting to close this question as off-topic because it probably belongs here webmasters.stackexchange.com - DaImTo

1 Answers

0
votes

The same GA tracker ID must be used for A and B sites. That is you should add tracker from your site A to site B. Or create the new one.

Settings

autoLinkDomains must contain both domains comma separated. cookieDomain variable must be set to auto. Both domains needs to be added to referral exclusion list. For sure test your cross-domain linking.

Report in GA

Try to create segment: include sessions where Hostname equals to domain of site A. And then apply this segment on report contains any dimension and conversions (on site B).