Calculated Fields can only do calculations based on the totals of other Fields.
As you want to do analysis based on different items within a field, you actually need to add a Calculated Item within the Column Label field.
Click on the 7 or 28 in your PivotTable to select the Field in which you want to create the Calculated Item. From PivotTable Tools > Options > Fields, Items & Sets, you can now choose Calculated Item...
Select the field that was used in Column Labels and then perform the calculation on the items in that field. Select the 7 item in the list, click Insert Item, type the divide symbol, then select the 28 item in the list and click Insert Item again. Specify a name for the new Item and Click OK.
You'll now have the new Calculated Item in that Field.