Defining a service offered (sold) by a local business using schema.org

Question

I have a website where people can compare driving schools. I've added alle the details (name, description, location, pricerange, etc.) I know about these schools to their pages on my website, using the schema.org markups.

Since a few weeks, people can also buy (read: book) their first driving lesson offered by the schools on my website, directly on my website. I was searching for a way to add this to the schema.org markup at my pages, but I don't really know what to use in my case.

I think of the two following possibilties. Can you tell me which one I should use? Or that you may think of a better solution?

<div itemscope itemtype="http://schema.org/LocalBusiness">
    <div itemprop="name">...</div>
    <div itemprop="description">...</div>
    <div itemprop="priceRange">...</div>
    <div itemprop="makesOffer" itemscope itemtype="http://schema.org/Offer">
        <div itemprop="name">...</div>
        <div itemprop="price">...</div>
        <div itemprop="priceCurrency">...</div>
    </div>
</div>

Or

<div itemscope itemtype="http://schema.org/LocalBusiness">
    <div itemprop="name">...</div>
    <div itemprop="description">...</div>
    <div itemprop="priceRange">...</div>
    <div itemprop="owns" itemscope itemtype="http://schema.org/Product">
        <div itemprop="name">...</div>
        <div itemprop="offers" itemscope itemtype="http://schema.org/Offer">
            <div itemprop="price">...</div>
            <div itemprop="priceCurrency">...</div>
        </div>
    </div>
</div>

At last, I was looking for a better schema type for driving schools, but I don't think they have specified driving schools. Do you think it is better to use ProfessionalService instead of LocalBusiness?

unor unor · Accepted Answer · 2014-06-12T10:53:05

I think both of your examples are possible.

If you don’t have any specific requirements from consumers you expect to make use of your markup, I’d go with the first example: LocalBusiness → makesOffer → Offer.

It seems that you don’t really need the Product item, as you are only using the name property, which could be used on the Offer instead.

Defining a service offered (sold) by a local business using schema.org

1 Answers